Master of Digital Marketing
墨尔本大学
机构类型: 大学/高等教育机构
等级: 研究生
CRICOS: 00116K
The Master of Digital Marketing is for Bachelor of Commerce graduates (or equivalent) with marketing studies or earlier career marketing professionals. You will learn how to design the digital customer experience, which digital metrics matter, how best to craft creative viral content, and best-practice examples from industry thought leaders. The course aims to equip graduates for a career in this fast-changing area through a specialized suite of advanced subjects including, Customer Experience Design, Digital Marketing Metrics, Content Marketing, and Thought Leadership in Digital Marketing. The course is academically rigorous, practically orientated and globally relevant.
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