Graduate Certificate in Digital Marketing

Curtin University

机构类型: 大学/高等教育机构
等级: 研究生
CRICOS: 00301J

Graduate Certificates prepare students to develop advanced knowledge and skills for professional or highly skilled work and further learning corresponding to AQF level 8 qualifications.The Graduate Certificate in Digital Marketing is suitable for students seeking to develop the fundamental skills of digital marketing or extend their knowledge in various marketing areas. The course serves as an entry point for students considering higher postgraduate qualifications in the future (such as the Masters of Marketing).In this course you will learn about the fundamental principles of digital marketing, explore the foundations of each digital channel, digital tactics, strategies and processes. From identifying and articulating critical customer groups, to evaluating the fundamentals of effective SEO and SEM strategies and analysing social media marketing campaigns, you will also have the opportunity to plan and implement an online marketing campaign (Google Adwords) and learn how data analytics (Facebook to Google Analytics) can be used to guide marketing decisions.

学习信息

校园费用年中录取出席情况
Curtin Perth International: $7,879 Yes
  • Full-time : 1 semester
  • Part-time : 1 semester

相关课程

浏览更多课程
此页面上的信息是否正确? 请求更新
咨询有关此课程的信息

您目前在澳大利亚?

You must agree before submitting.

订阅我们的新闻通讯

加入对话