Bachelor of Communication (Advertising)
墨西尔本皇家理工大学
机构类型: 大学/高等教育机构
等级: 本科生
CRICOS: 00122A
The Bachelor of Communication (Advertising) has three distinct focuses: art direction, copywriting and strategy planning/account management. There is a strong emphasis on critical and conceptual thinking. You will learn how to use these skills to solve marketing problems, generate attention for brands and products, and build an emotional bond between a brand and consumers. This creative advertising degree combines theoretical and industry knowledge with hands-on professional skills including copywriting, art direction and strategy planning. It provides an overview of the role and value of advertising within broader marketing and communication practice, as well as in-depth study of advertising media, strategic and creative disciplines. You will experience a variety of interactive learning and teaching approaches, both face-to-face and online, with a strong focus on industry relevance and creative outcomes.
