Bachelor of Communication (Public Relations)
墨西尔本皇家理工大学
机构类型: 大学/高等教育机构
等级: 本科生
CRICOS: 00122A
Public relations is a career for people with enquiring minds. Advising organisations on how to enhance their working relationships and reputation is at the heart of modern PR. The Bachelor of Communication (Public Relations) prepares you for the increasingly globalised, technology-driven world of public relations within corporate, government, not-for-profit and consultancy environments. This degree includes subjects in strategic communication and theory, principles, research, and contextual studies. These subjects promote analytical and research skills and provide a broader learning experience. You will gain professional skills in writing techniques, media and stakeholder relations, strategy and industry research, with an emphasis on problem solving, creativity, relationship development and project management. You'll build your skills and knowledge on campus and in a variety of work-integrated learning environments. You will be exposed to other fields of applied communication practice and how they converge with public relations.
