This course provides students with a strong foundation of the principles and conceptual frameworks of marketing. Students explore a variety of cognitive, technical and communication skills to analyse, review and explore marketing problems, providing innovative solutions for a range of real-world public, private and not-for-profit enterprises. Students will study how consumers behave in different settings, and will develop innovative marketing plans for domestic and international frameworks. They will also learn how to conduct marketing research and will explore the genre of digital marketing, while gaining skills in negotiation and sales management. This highly practical course centres on using innovative and challenging real-world scenarios for assignment and project work, and graduates are confident and experienced marketeer ready for employment across a range of business sectors.